Project TITLE: Youth Media Forum, Level UP
Aim:
Our main aim was to create a space for friendly and productive communication between youth, to enable them with skills of media literacy, critical assessment and project management, to introduce them to all activities that happen in the regions and NGOs/companies in charge of those activities, to stimulate their interest in getting involved. All the same we tried to show to Tallinn residents from other regions that Lasnamäe truly is a vibrant and rapidly developing region, which we introduced with help from Media and professionals in field of Media and increased involvement of the youth to create several visible products to be later disseminated all around Tallinn and beyond. During the process of creating Media products, we focused a lot on the MEDIA POWER, as youth have nowadays experience of the COVID 19 global crises and they used real examples, how Media effect on people. We have learnt how to use Media as an instrument, which helped youth to show problems among them in the region Lasnamae.
During the project were created 7 ideas and started 7 Media visual projects. Each project was supported by a mentor and received an award from the Media expert.
PROBLEM, HOW WAS created an idea:
Lasnamäe district of Tallinn has a lot of stereotypes attached to it, according to the general population of Tallinn. It is thought to be the least developed region, boring and grey, a kind of Russian ghetto where nobody at all speaks Estonian nor wants to learn it. It is often assumed that there is nothing to do in this region and living there is unsafe due to the high proportion of petty crimes and alcohol consumption. The youth of the region is seen as lacking initiative, not interested in self-development and generally not bothered in the situation of the region, community and city. We want to show that these stereotypes are myths rather than reality, to get the information to youth about all activities happening in the district and the organizations that provide these activities, as well as to create a Media product (prototype) about vibrant and developing activities happening in Lasnamäe to later disseminate among residents of other Tallinn regions.
Data sources and proof are based on the previous experience, as this project is the second part of what we started managed on the previous year. Our experience answered to us that there is a big need among youth to discuss about problems in Lasnamae between each other and learn Media as an very powerful instrument, which can them in their ideas realisation and will pay attention of the society from different regions of Tallinn on their problem. We made analysis of the from the previous experience and ready to improve this Youth Media Forum content according to the youth feedback and all trainers, experts and partners, who were belonged to the process and involved before. Especially now, during the COVID 19 crises we need to pay big attention on the critical thinking and how youth can later live with this instrument after GLOBAL isolation. Appeared new reality, where youth need a big support and this type of FORUM, will have Level up stage, where we focus on the most actual needs from youth and how Media as an instrument can be used, meaning of its power.
Forum venue: Lindakivi Culture Centre, http://lindakivi.ee/et/
Address: Koorti 22, Lasnamae, Tallinn. We had ONLINE translation during the whole program.
Detailed programme:
2nd of December from 10:00 till 20:00
Doors are opening at 10:15
10:15 – 11:00 – registration, welcome tea / coffee. Giving to each participant his/her special mask and giving ability to use sanitizer.
11:00-12:00 – Media Youth Forum introduction. Welcome speech from German Embassy representative person and Lasnamae district government Vladimir Svet. Programme introduction and games get to know each other.
12:15-14:30 – divide youth into work teams for the Lasnamae walk tour with quests – Lasna Quest. Main idea to take a look at Lasnamae district from another perspective. Lasnamae tour into mini teams – organised by NGO Lasnaidea
During this tour was provided opportunity as inspirarium – meetings with different representatives of Lasnamae district. It was representatives of different NGO, businesses or residents, with interesting backgrounds (art, poetry, cinema). It could show to Youth Media Forum participants different perspectives of Lasnamae district and open their horizons. Lindakivi is located in the centre of Lasnamae and allowed participants to visit the most popular places in this district.
14:30-15:30 – lunch
15:30-17:00 – let’s start to observe Lasnamae problems among youth? What is actual? What is missing? Brainstorming and forming the groups of interests. Try to form teams for future cooperation. Each team receives a mentor for the support and idea realisation. Mentor is a youth worker.
17:00-17:30 – coffee/tea beak and sandwich
17:30-19:00 – How the Media can affect on the society and pay attention to the problem among youth. Session from Media expert.
19:00-19:30 – make a task/plan for 1-week independent work for teams with a mentor. 1 week of self-work, opportunity of Job Shadow experiment and home task. Work with a mentor, decide about the channel of communication.
INDIVIDUAL WORK –
JOB shadow opportunity in Lasnamae for mini groups
JOB shadow opportunity in Lasnamae for mini groups
LIST:
- Konstantin Chadlin (Engineer, Production of filters for the nuclear industry)
- Ksenia Kats (TUJU MTÜ, Holidays for adults and children, Entertainment)
- Valeria Sidorov, Laagna Library (Laagna Raamatukogu) The secret life of the library
- Anton Babenko, businessman (Minuarvuti OÜ, Tulepood OÜ, ForGamers OÜ, Small business in Lasnamäe)
- Anna – administrator (ComandoR Grill Restoran, Iconic restaurant from the 90s, History and quiz)
- Olga Allik – manager (Lasnamäe Centrum, How does the shopping center works)
- Priest Grigory Borisov (Lasnamae Orthodox Church, Temple of the Icon of the Mother of God “Quick to Hearken”)
- Maxim Zuev, Alena Zueva (Rohelinn MTÜ, Ecoactivism in Lasnamäe)
- Natalja Batassova (Youth worker MTÜ Youth Club Active – youth club How does the youth work organized?)
- Marek Vetik (street dancer Sports in Lasnamäe)
- Victor Panasenko (youth worker, Raadiku Noortestaap, Flat with learning activities for Raadiku children and youth)
- Pavel Vassiljev (Lasnamäe Noortekeskus, Lasnamae Youth Centre – How does the youth centre in Lasnamae works)
9th of December from 10:00 till 20:00
Doors are opening at 10:15
10:15 – 11:00 – registration, welcome tea / coffee. Giving to each participant his/her special mask and giving ability to use sanitizer.
11:00-13:00 – project management session, how to manage idea into action. Work with mentors. Work with already formed groups.
13:00-14:00 – lunch
14:00-15:30 – session role Media in the society, how Media can influence people/youth? Critical thinking training with the Media expect. Media literacy session and what kind of aspects it consists of?
15:30-16:00 – coffee/tea break
16:00-17:30 – Media instrument. What kind of Media instrument is needed for realising ideas in action to pay attention to the problem among youth in Lasnamae district. Work with mentors. Work in teams for project creation.
17:30-18:00 – coffee/tea break and sandwich
18:00-19:30 – work in the teams on the project idea and decide on what kind of online training with experts each team would like to sign. Consultations with media experts and individual work with mentors.
ONLINE SESSIONS with Media trainers. Each team receive trainings and consultations in the idea realization.
Work with Media trainers/experts – Media trainings, which can help to groups realize their ideas in action.
ONLINE trainings with MEDIA Experts
- Natalya Kitam – Kitical Thinking and Media Literacy.
- Natalya Kitam – Media prototypes and project presentations: Research-prototype-presentation (sale)
- Vitaly Beschastny – Different media and different tools: how to reach the audience faster.
- Vitaly Beschastny – Where to “surf” good news
- Ernest Bondarenko – (Kullo’s teacher, professional photographer)
- Ksenia Malkki – Opportunities in the social. Media (social networks)
- Ksenia Malkki – Texts for social networks
- Polina Boguslavskaya – Instagram profile wrapping
- Riga Media Experts Social Media News – IREX MEDIA SCHOOL (baltic states)
- Alexander Zhemzhurov – Creation of radio programs or podcasts, interruptions, reports
- Yuri from Finland – YouTube blogging
- Denis Ershov – Visual tools for project management
16 th of December from 14:30 till 20:00
Doors are opening at 14:15
14:30-15:00 – coffee/tea + salads and sandwiches. Giving to each participants his/her special mask and giving ability to use sanitizer.
15:00-16:30 – last preparation to the final presentation of the project idea + prototype.
17:00-17:30 – coffee/tea break and welcome to the experts, who will come to listen project ideas, being as adjudicator.
17:00-19:00 – Final presentation from the teams. Each team will have 10 minutes + questions. We plan to have around 6-7 teams. Each team will have mentor as a youth workers. Special quests as adjudicators will give after presentation their feedback.
19:00-20:00 – Graduation, sum up Youth Media Forum process and results. Certificates, special BIG cake and celebration. Taking group pictures and asking participants to leave feedback as participants in the Youth Media Forum.
Project groups
Group №1, topic Transport.
Problem: many cars parked in yards and on the road
Created – #lasnaparking (MEDIA, Facebook group, which observed this problem )
Facebook
This project idea was awarded by Media portal rus.Delfi.and received support for project realisation from journalist Vitaly Beschastny
Mentor of this group was youth worker from the NGO Shokkinest – Georgi Lugovskoi
Group №2, topic Ecology
Problem: eco attitude among residents. Promoting eco friendly lifestyle
MEDIA, which observed this problem – Eco team @eco.tark created Eco Instagram – https://www.instagram.com/eco.tark/
This project idea was awarded by the marketing organisation Paprika @paprika.ee and from the organisation and their director Jana Gashkova provided 100 eur for project development.
Mentor of this group was youth worker from the NGO Shokkinest – Anna Arharova
Group №3, topic Visual
Problem: In the Lasnamae region there are few bright colors around. Interesting memorable places. Few stories.
This project idea was awarded by the Lasnamäe District government and received support from them for Media project implementation.
Mentor of this group was youth worker from the Lasnamae Youth Centre – Viktor Panasenko
Group №4, topic Stereotypes
Problem: Lasnamäe – is a ghetto area where only Russians live. Relationships between russian and estonian-speaking youth.
MEDIA, which observed this problem, Instagram – https://www.instagram.com/eesti_russkiy/
This project idea was awarded by Media trainer Natalia Kitam and they received personal couch-session for their project development
Mentor of this group was activist from the NGO Lasnaidee – Polina Lyasheva
Group №5, topic Culture
Problem: In Lasnamäe there is no platform for self-expression place, for non-formal youth talent expression, where is possible implement personal creativity (art, music, dance)
MEDIA, which observed this problem, Instagram – https://www.instagram.com/yas_tallinn/
This project idea was awarded by all Media jury, voucher for 500 euros for project realisation from the sponsors German embassy and support from the Youth Club Active organisation in all project steps during implementation.
Mentor of this group was youth worker from the Lasnamae Youth Centre – Maria Kazlovskaya
Group №6, topic Communal
Problem: in Lasnamäe uus suffering the improvement of residential yards
MEDIA, which observed this problem, Instagram – https://www.instagram.com/nashdvor.ee/
This project idea was awarded by the Lasnamäe District government and received support from them for Media project implementation.
Mentor of this group was youth worker from the NGO Youth Club Active – Makar Medvedev
Group №7, topic Social
Problem: there is not enough information for young people about activities and alternative action in the district
MEDIA, which observed this problem, Instagram – https://www.instagram.com/street_noored/
This project idea was awarded by the Lasnamäe Youth Centre and received support from the youth worker Pavel Vassiljev
Mentor of this group was youth worker from the NGO Youth Club Active – Jerofei Fomenko
Illustrator of all project visualisations was Olalla González @coxegasdecor
NGO ShokkinEST – https://www.instagram.com/shokkinest/
MEDIA and dissemination of YOUTH MEDIA FORUM
Facebook event
Interview about Youth Media Forum Level up on the ETV+ TV channel
rus.delfi.ee article
Video clip about how it was on the TVN channel
Photos from projects
This project was awarded as a best project in Tallinn in a 2020 year (SUURED TEOD 2020)
Interview
Post in YCA Facebook about this grant
